# Kit vs Mailchimp: newsletter for creator or shop

Kit is the better home for a creator whose newsletter is the product: you grow the list with landing pages and forms, sell digital products and paid subscriptions from the same account, and swap subscribers with other newsletters through its recommendations network. Mailchimp is the better home for a small shop, because its Shopify and WooCommerce integrations send abandoned cart reminders and product recommendations. Both start free, so decide by what pays you: your writing or your store.

- **[Kit](https://suiteintent.com/t/kit?m=GB)**: Email marketing for creators, formerly ConvertKit. · Best for: Creators growing a newsletter they can sell to · Free plan · 17%

- **[Mailchimp](https://suiteintent.com/t/mailchimp?m=GB)**: Email campaigns and automations for small firms. · Best for: Small shops selling on Shopify or WooCommerce · Free plan · 15%

## Kit

Kit fits a writer, coach or creator who wants to build an audience, sell an ebook or paid newsletter to it, and grow through recommendations from other newsletters.

## Mailchimp

Mailchimp fits a small business with an online shop on Shopify or WooCommerce that wants abandoned cart emails, product suggestions and segmented campaigns for its customers.

## Questions

### Is Kit or Mailchimp cheaper to start with?

Your first emails cost nothing on either. Paid plans on both are billed in US dollars and rise with the size of your list. Price your current subscriber count and the count you expect in a year on both sites.

### What do the free plans leave out?

The free plans on both are meant for your first steps, with limits on list size and features. On Kit, you can already collect subscribers with forms and landing pages. On Mailchimp, the free tier lets you design and send campaigns before you connect a shop.

### How do I move my list from Mailchimp to Kit?

Export your audience from Mailchimp as a file and import it into Kit, keeping tags for your segments. Rebuild your signup forms and automated sequences by hand, since those do not transfer. Send a short welcome email from Kit so subscribers recognise the new sender.

### Which suits a solo creator and which a growing business?

Kit is listed for solo creators and small teams, and its tools centre on one voice selling to its readers. Mailchimp also covers medium-sized businesses, with customer journeys and audience segmentation. A shop with several product lines will feel at home in Mailchimp sooner.

### Can I use Kit or Mailchimp in Spain, Germany, France or Italy?

Both are available in all four countries, and your emails go out in the language you write them in. Under GDPR you need clear consent for every subscriber, so use double opt-in on your forms. Billing on both runs in US dollars.