# Digital products

> “Sell templates and ebooks”. Ranked by expert consensus and what people use now; affiliate links never change the order.

Selling downloads comes down to two costs: a cut of each sale or a flat monthly fee. Gumroad and Payhip let you start free and pay per sale, which suits testing your first product. Stan Store charges from $29 a month with no cut, and lives in your Instagram or TikTok bio. Lemon Squeezy acts as merchant of record, so it handles sales tax worldwide for software and subscriptions.

Last checked: 2026-10-03

## Ranking

1. **[Stan Store](https://suiteintent.com/t/stan?m=GB)**: Link-in-bio store for creators. · Best for: Creators selling from Instagram or TikTok · From $29/mo
2. **[Gumroad](https://suiteintent.com/t/gumroad?m=GB)**: Storefront and checkout for digital products. · Best for: Testing demand for a first digital product · Free plan
3. **[Lemon Squeezy](https://suiteintent.com/t/lemon-squeezy?m=GB)**: Merchant of record for digital products. · Best for: Indie makers selling worldwide · Pricing on request
4. **[Payhip](https://suiteintent.com/t/payhip?m=GB)**: Online shop for digital products and courses. · Best for: Creators selling digital goods across the EU · Free plan

## Side by side

| Tool | Price | Ease of use (1-5) | Team size |
| --- | --- | --- | --- |
| Stan Store | From $29/mo | 5 | solo |
| Gumroad | Free plan | 5 | solo |
| Lemon Squeezy | Pricing on request | 5 | solo, small team |
| Payhip | Free plan | 5 | solo |

## Why these picks

- Prices last checked: 2026-10-03
- Ranked by expert consensus and what people use now; affiliate links never change the order.

## Rules that apply

- [EU VAT on digital sales: the €10,000 rule and OSS](https://suiteintent.com/compliance/eu-oss-vat): Selling e-books, courses or downloads to buyers in other EU countries? See when you charge their VAT rate, how the OSS return works and who can file it.

## Questions

### Can I start selling an ebook without paying a monthly fee?

Gumroad has no monthly price and takes a fee on each sale instead. Payhip also lets you start on a free plan. Both give you a product page and checkout without building a website. Once sales grow, a flat fee like Stan Store's can work out cheaper.

### Who handles EU VAT when I sell downloads to buyers in Europe?

Once your sales to consumers in other EU countries pass €10,000 a year, digital goods carry VAT at the buyer's country rate. Payhip handles EU VAT on your sales. Lemon Squeezy goes further as merchant of record: it is the legal seller and handles sales tax worldwide. That spares you registering for tax in each country.

### Is a link-in-bio store enough if my audience is on TikTok?

Stan Store turns your bio link into a mobile-first shop. From one page you sell downloads, courses, coaching calls and memberships, with email capture built in. At $29 a month to start, it takes no cut of your sales. That suits creators whose buyers arrive from Instagram or TikTok.

### Can I sell software licences as well as templates?

Lemon Squeezy has licence keys and an affiliate programme built in. It sells software, digital products and subscriptions from one checkout. Indie makers and small SaaS teams use it for that reason. Gumroad and Payhip lean towards ebooks, courses and memberships.

### Should I move from Gumroad once sales pick up?

Gumroad's per-sale fee costs nothing while sales are small and more as they grow. Stan Store's flat fee from $29 a month can beat it at higher volume. Payhip adds EU VAT handling, useful when many buyers are in Europe. Compare a month of real sales on each before moving.