# Email marketing

> “Send newsletters and email campaigns to my customers”. Ranked by expert consensus and what people use now; affiliate links never change the order.

Most small businesses can start email marketing for free and pay once the list grows. MailerLite is free up to 500 subscribers, and Brevo's free plan sends 300 emails a day from a French provider. Mailchimp and Klaviyo plug into Shopify and other shops for abandoned cart emails. CleverReach and Rapidmail keep your list on German servers, and MailUp charges by sending speed with unlimited contacts from €48 a month.

Last checked: 2026-10-07

## Ranking

1. **[Klaviyo](https://suiteintent.com/t/klaviyo?m=GB)**: Email and SMS marketing for online shops. · Best for: Shopify stores recovering abandoned carts · Free plan
2. **[MailerLite](https://suiteintent.com/t/mailerlite?m=GB)**: Simple email marketing with landing pages. · Best for: Your first newsletter on a free plan · Free plan · 30% ([Deals](https://suiteintent.com/deals/mailerlite))
3. **[Brevo](https://suiteintent.com/t/brevo?m=GB)**: Email, SMS and WhatsApp marketing from an EU company. · Best for: Small businesses that want an EU provider · Free plan
4. **[CleverReach](https://suiteintent.com/t/cleverreach?m=GB)**: Email marketing from Germany, with German servers. · Best for: Keeping your mailing list on German servers · Free plan
5. **[Mailchimp](https://suiteintent.com/t/mailchimp?m=GB)**: Email campaigns and automations for small firms. · Best for: Small shops selling on Shopify or WooCommerce · Free plan · 15% ([Deals](https://suiteintent.com/deals/mailchimp))
6. **[MailUp](https://suiteintent.com/t/mailup?m=GB)**: Italian email and SMS marketing priced by send speed. · Best for: Large mailing lists on a fixed price · From €48/mo

## Side by side

| Tool | Price | Ease of use (1-5) | Team size |
| --- | --- | --- | --- |
| Klaviyo | Free plan | 3 | solo, small team, growing team |
| MailerLite | Free plan, 30% off for nonprofits | 5 | solo, small team, growing team |
| Brevo | Free plan | 4 | solo, small team, growing team |
| CleverReach | Free plan | 4 | solo, small team, growing team |
| Mailchimp | Free plan, 15% off for nonprofits | 4 | solo, small team, growing team |
| MailUp | From €48/mo | 3 | small team, growing team |

## Why these picks

- Independent reviews: [Zapier](https://zapier.com/blog/best-email-newsletter-software/), [EmailToolTester](https://www.emailtooltester.com/en/), [Capterra](https://www.capterra.com/email-marketing-software/), [business.com](https://www.business.com/categories/best-email-marketing-services/) (Last checked: 2026-10-02)
- Prices last checked: 2026-10-07
- Ranked by expert consensus and what people use now; affiliate links never change the order.

## Head to head

- [Kit vs Mailchimp: newsletter for creator or shop](https://suiteintent.com/compare/kit-vs-mailchimp)
- [Mailchimp vs Brevo for abandoned cart emails](https://suiteintent.com/compare/mailchimp-vs-brevo)

## Questions

### MailerLite or Brevo for a first newsletter?

A first newsletter fits inside either one's free tier. MailerLite is free up to 500 subscribers, with signup forms and landing pages in the same account. Brevo counts sends instead, with up to 300 emails a day, and adds SMS and WhatsApp campaigns. Pick MailerLite for a simple editor, or Brevo if you want an EU provider and more channels later.

### Which tool fits an online shop?

Klaviyo reads your Shopify order data and targets email and SMS by what customers bought. Mailchimp connects to Shopify and WooCommerce for abandoned cart reminders and product recommendations. Smaller shops can start on either without paying. If your shop runs on another platform, check the integration before you import your customers.

### Should my mailing list sit on servers in the EU?

Many European businesses prefer it, because subscriber data then stays under EU law. CleverReach and Rapidmail send from servers in Germany, with double opt-in forms built in. Brevo is a French company and MailUp an Italian one. Check each tool's data processing terms before you import existing contacts.

### My list is large. Which pricing works out cheaper?

Most tools charge by the number of contacts, so every new subscriber raises the price. MailUp charges for sending speed instead, with unlimited contacts and sends on every plan, from €48 a month billed yearly. Brevo prices by emails sent, which suits a large list that you mail now and then. Work out your yearly cost on two or three tools with your real list size.

### Do I need double opt-in for my signup forms?

Double opt-in asks new subscribers to confirm by email, which gives you proof of consent and a cleaner list. CleverReach and Rapidmail build it into their signup forms by default. MailerLite, Brevo and Mailchimp offer it as a setting on their forms. Turn it on from the first form, since adding proof later for old contacts is hard.