# Marketing copy

> “Write marketing copy with AI”. Ranked by expert consensus and what people use now; affiliate links never change the order.

AI copy tools split into two camps. General assistants such as ChatGPT and Claude draft anything from a landing page to a newsletter, and they work best when you feed them your brand voice and real customer words. Anyword scores each headline or ad before you spend on it, which suits teams paying for traffic. Hypotenuse AI writes product descriptions for a whole catalogue in one batch, the sensible pick for shops with hundreds of pages.

Last checked: 2026-10-02

## Ranking

1. **[ChatGPT](https://suiteintent.com/t/chatgpt?m=GB)**: OpenAI's general-purpose AI assistant. · Best for: Daily writing, research and quick answers · Free plan
2. **[Claude](https://suiteintent.com/t/claude?m=GB)**: Anthropic's AI assistant, with MCP connections. · Best for: Connecting AI to your own tools with MCP · Free plan
3. **[Anyword](https://suiteintent.com/t/anyword?m=GB)**: AI copywriting with performance prediction. · Best for: Choosing ad copy before you spend on it · Pricing on request
4. **[Hypotenuse AI](https://suiteintent.com/t/hypotenuse?m=GB)**: AI product descriptions for online shops. · Best for: Shops with hundreds of product pages · Pricing on request

## Side by side

| Tool | Price | Ease of use (1-5) | Team size |
| --- | --- | --- | --- |
| ChatGPT | Pricing on request | 4 | solo, small team, growing team |
| Claude | Free plan | 5 | solo, small team, growing team, large team |
| Anyword | Pricing on request | 4 | solo, small team, growing team |
| Hypotenuse AI | Pricing on request | 4 | solo, small team, growing team |

## Why these picks

- Independent reviews: [Zapier](https://zapier.com/blog/best-ai-writing-generator/) (Last checked: 2026-10-02)
- Prices last checked: 2026-10-02
- Ranked by expert consensus and what people use now; affiliate links never change the order.

## Head to head

- [ChatGPT vs Claude: which helps you prep interviews](https://suiteintent.com/compare/chatgpt-vs-claude)
- [ChatGPT vs Gemini: which AI assistant for a team](https://suiteintent.com/compare/chatgpt-vs-gemini)
- [ChatGPT vs Julius: which to analyse your data](https://suiteintent.com/compare/chatgpt-vs-julius)
- [ChatGPT vs Copilot: for Microsoft 365 users](https://suiteintent.com/compare/chatgpt-vs-microsoft-copilot)
- [ChatGPT vs Mistral Vibe: US giant or French pick](https://suiteintent.com/compare/chatgpt-vs-mistral-vibe)
- [ChatGPT vs Perplexity: assistant or AI search](https://suiteintent.com/compare/chatgpt-vs-perplexity)
- [Claude vs Gemini: careful reader or Google helper](https://suiteintent.com/compare/claude-vs-gemini)
- [Claude vs Perplexity: deep thinker or fast answers](https://suiteintent.com/compare/claude-vs-perplexity)

## Questions

### Should I use a general AI assistant or a dedicated copywriting tool?

Start with a general assistant if your copy needs vary week to week. ChatGPT and Claude handle emails, ads and landing pages, and Claude has a free plan to test on. Move to a specialist when one task dominates: Anyword for ads you judge by conversions, Hypotenuse AI for product pages in bulk. Many small teams keep one assistant and add a specialist later.

### Can I write ad copy with AI on a free plan?

Claude has a free plan that covers drafting headlines, ad variations and email subject lines. Anyword and Hypotenuse AI are paid tools, and neither lists a free plan here. For a few campaigns a month, a free assistant plus your own editing is usually enough. Pay for a specialist once the time saved or the conversion gain covers the subscription.

### My shop has 800 products. Can AI write all the descriptions?

Hypotenuse AI is built for that job: it writes product descriptions and SEO copy for a whole catalogue in one batch, using your product data. It can also generate product images from the same data. You still review the output before publishing, since wrong specs on a product page cost returns. A general assistant can do the same one product at a time, which becomes slow past a few dozen items.

### Will AI-written copy sound like every other brand?

It will if you give it a one-line prompt. Paste in examples of your past copy, the words customers use in reviews and the claims you can prove, and ask for several versions. Anyword adds a check by predicting which version will perform best with your audience. Edit the final draft yourself so the facts and tone are yours.

### Do EU advertising rules apply to AI-written claims?

Yes, the copy is yours once you publish it, whoever drafted it. EU consumer law bans misleading claims, so prices, discounts and green or health claims need proof. AI tools can invent figures or features that sound right, so check every number against your own data. Keep a short list of approved claims and paste it into the prompt.