# Social media

> “Grow on social media”. Ranked by expert consensus and what people use now; affiliate links never change the order.

Pick a social tool by the networks you care about. Metricool covers Instagram, TikTok, LinkedIn, Facebook and more from one dashboard, with a free plan and agency features, which makes it the safe pick for small businesses. Typefully is a writing tool first, for threads on X, LinkedIn, Threads and Bluesky. Taplio focuses on LinkedIn alone from $39 a month, and Hypefury reshares your best posts from $6.

Last checked: 2026-10-04

## Ranking

1. **[Metricool](https://suiteintent.com/t/metricool?m=GB)**: Social scheduling and analytics, made in Spain. · Best for: Managing several clients' social accounts · Free plan
2. **[Typefully](https://suiteintent.com/t/typefully?m=GB)**: Write and schedule posts for X, LinkedIn and Threads. · Best for: Founders building an audience through threads · Free plan
3. **[Taplio](https://suiteintent.com/t/taplio?m=GB)**: LinkedIn post writing, scheduling and analytics. · Best for: Founders finding clients on LinkedIn · From $39/mo
4. **[Hypefury](https://suiteintent.com/t/hypefury?m=GB)**: Post scheduler that reshares your best posts. · Best for: Creators recycling their top posts · From $6/mo

## Side by side

| Tool | Price | Ease of use (1-5) | Team size |
| --- | --- | --- | --- |
| Metricool | Free plan | 5 | solo, small team, growing team |
| Typefully | Free plan | 5 | solo, small team |
| Taplio | From $39/mo | 4 | solo |
| Hypefury | From $6/mo | 4 | solo |

## Why these picks

- Independent reviews: [Zapier](https://zapier.com/blog/best-social-media-management-tools/) (Last checked: 2026-10-02)
- Prices last checked: 2026-10-04
- Ranked by expert consensus and what people use now; affiliate links never change the order.

## Head to head

- [Metricool vs Hootsuite: social tools for agencies](https://suiteintent.com/compare/metricool-vs-hootsuite)

## Questions

### I only post on LinkedIn. Do I need a dedicated LinkedIn tool?

Taplio is built for that case: it drafts LinkedIn posts with AI, schedules them and suggests people to engage with between posts. It costs $39 a month and suits founders who find clients on LinkedIn. Typefully also schedules to LinkedIn and has a free plan, so try it first if you mostly need a clean editor. Metricool covers LinkedIn too, alongside every other network you might add later.

### Can I schedule posts on Instagram and TikTok for free?

Metricool has a free plan that plans and schedules posts on Instagram, TikTok, Facebook, LinkedIn and more. It also reports on your social accounts, website and ads in the same dashboard. Typefully's free plan covers X, LinkedIn, Threads, Bluesky and Mastodon instead, so it fits text-first creators. Pick the free plan that matches the networks you post on.

### Is it worth resharing old posts?

Most of your followers miss any single post, so a good one can work again weeks later. Hypefury picks your best-performing posts and shares them again automatically, from $6 a month. It schedules to X, LinkedIn and other networks. It suits creators who post often and have a back catalogue worth reusing.

### I manage social media for several clients. What should I use?

Metricool has features for agencies that run several brands, and freelancers and small agencies use it widely. You plan posts per client and see their social, website and ad results together, which makes monthly reports quicker. Typefully lets teammates review shared drafts before they go out, useful when a client signs off on copy. Taplio and Hypefury are aimed at one person's own account.

### Does it matter that Metricool is a Spanish company?

Metricool is made in Spain, which helps if you prefer a European vendor or want an interface built with Spanish users in mind. Typefully, Taplio and Hypefury all charge in US dollars. For day-to-day scheduling the choice comes down to which networks each tool supports and whether you need reports. Check each vendor's data processing terms if your clients ask about GDPR.