Mailchimp vs Brevo for abandoned cart emails
On Shopify or WooCommerce with nobody to set things up, Mailchimp is the quicker route: its store integrations send abandoned cart reminders and product recommendations out of the box. Brevo is the better pick if you want a French, EU-based provider billed in euros, or want a cart reminder to go out by SMS or WhatsApp as well as email. Brevo's free plan sends up to 300 emails a day. Test a cart flow on either before paying.
Which one to pick
You sell on Shopify or WooCommerce and want ready-made cart reminders and product recommendations through Mailchimp's store integration, with little setup.
You want an EU provider billed in euros, plan to remind shoppers by SMS or WhatsApp too, or need transactional email and a simple CRM in the same account.
Side by side
Questions
Can both send abandoned cart emails?
Mailchimp sends cart reminders through its Shopify and WooCommerce integrations, which is its main strength for small shops. Brevo builds the same reminder with its automation workflows once your shop is connected. Check that Brevo's connector supports your shop platform before you move. Then send a test order and abandon it yourself.
Is the free plan enough for a small shop?
Brevo's free plan sends up to 300 emails a day, which covers a small newsletter and a trickle of cart reminders. Mailchimp also has a free plan to start with. Automations and higher volumes push both toward paid plans. Mailchimp bills in US dollars, Brevo in euros.
Can Brevo remind shoppers by WhatsApp or SMS?
Yes, Brevo runs SMS and WhatsApp campaigns next to email, so a cart reminder can reach a shopper who ignores their inbox. Mailchimp focuses on email in our data. Messaging channels cost extra on top of the email plan. Get consent for each channel before you message anyone.
Is it easy to switch from Mailchimp to Brevo?
You export your audience from Mailchimp as a file and import it into Brevo, keeping each contact's consent status. Automations do not transfer, so rebuild your cart and welcome flows in Brevo. Warm up sending gradually if your list is large. Run both until the new cart flow has fired correctly a few times.
Does an EU provider matter for a shop in Spain, Germany, France or Italy?
Brevo is a French company, which many European shops prefer for GDPR conversations with customers. Mailchimp is a US provider and is available across the same markets. Both work for shops selling in Spanish, German, French or Italian. Your privacy policy has to name whichever provider you choose.