Metricool vs Hootsuite: social tools for agencies
Metricool is the better buy for freelancers and small agencies: it schedules posts on Instagram, TikTok, LinkedIn and Facebook, reports on social, website and ads in one dashboard, and you can start free. Hootsuite pays off for larger marketing teams whose day is spent answering comments and messages, thanks to its shared inbox. With no free plan and a $99 monthly entry price, Hootsuite needs that inbox to earn its cost.
Which one to pick
You handle social for several small clients, want their posts, web traffic and ad results in one report, or you are a Spanish-speaking team that wants a tool made in Spain.
A team of community managers replies to comments and DMs across many profiles all day, and splitting that work in one shared inbox matters more than price.
Side by side
Questions
Is Metricool free?
Metricool has a free plan, which is enough to schedule posts and see your numbers for a small account. Hootsuite has no free plan, and its cheapest tier is $99 a month. Agencies add brands on Metricool's paid plans, so check its pricing page for your client count.
Which is better for an agency with several clients?
Metricool has features built for agencies managing several brands, and freelancers use it widely. Hootsuite suits agencies where many people work the same accounts and share replies. For a two or three-person agency, Metricool usually covers what you need for less.
Can Metricool report on ads and my website too?
Yes. One Metricool dashboard combines your social accounts, website and ads, so a client report shows the whole picture. Hootsuite reports focus on how each post performed across your social profiles. If clients ask what their ad spend did, Metricool saves you a second tool.
Does Hootsuite do anything Metricool does not?
Its shared inbox is the main difference: comments and messages from every account land in one place for the team to answer. That makes it a customer service tool as much as a scheduler. If you rarely reply to messages, you are paying for a feature you will not use.
Is Metricool only for Spanish businesses?
No. Metricool is made in Spain, but it schedules to the same global networks and works in other markets. Spanish-speaking teams often like that support and content come from a local company. Your clients can be anywhere.