Buffer vs Publer: which social scheduler to pick
Pick Publer if you post often on a tight budget and want your best posts to go out again without copying them by hand. Pick Buffer if a few people share the calendar and you want clean analytics on what worked. Either covers the big networks at no cost, so the decision comes down to recycling and a link-in-bio page on Publer's side, and a calmer interface that scales to a bigger team on Buffer's.
Which one to pick
Buffer suits you when two or more people plan posts together, or when you sit down once a week, fill the calendar and want simple numbers on which posts landed.
Publer is the better pick for a solo marketer or small shop that posts daily, wants evergreen posts recycled on a schedule and would like a link-in-bio page in the same account.
Side by side
Questions
Is Publer cheaper than Buffer?
Both start at zero, because each offers a free plan. Paid tiers on both are billed in US dollars per month, and the price you pay depends on how many channels and users you add. Check both pricing pages with your exact channel count before you commit, since that number drives the bill on each.
Is the Buffer free plan enough for a small business?
Buffer's free plan covers a few channels, which is enough for a shop on Instagram, Facebook and one more network. You still get the calendar and the AI assistant for drafting posts. Once you add more profiles or a colleague, you move to a paid plan.
Can I move my scheduled posts from Buffer to Publer?
Plan for some manual work. Both connect directly to your social accounts, so you reconnect each profile in Publer and rebuild the queue there. Export or copy your recurring evergreen posts first, because those are the ones Publer can then recycle for you.
Which one suits a freelancer working alone?
Publer fits a solo freelancer well: recycling keeps your feed busy on days you have nothing new, and the link-in-bio page saves you another tool. Buffer also works alone, with a lighter interface and analytics. If clients will later log in to approve posts, Buffer's team setup scales further.
Do Buffer and Publer work for businesses in Spain, Germany, France or Italy?
Yes, and in Europe they connect to the same networks as anywhere else, including Instagram, LinkedIn, TikTok and Facebook. Your posts go out in whatever language you write them. Prices are set in US dollars, so your card is charged with a currency conversion.