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Schedule posts

“Schedule my social posts”
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A scheduler pays off when you can batch a week of posts on Monday and stop opening five apps a day. Buffer and Publer are the quick, cheap starts, and Publer can recycle your best posts. Metricool, built in Spain, adds reports on your site and ads next to social. Later and Planoly show your grid before anything goes live, which matters if your brand sells on Instagram looks.

Buffer: Schedule social posts from one calendar.

Schedule social posts from one calendar.

Free planTry
Publer: Affordable social media scheduler.

Affordable social media scheduler.

Free planTry
Metricool: Social scheduling and analytics, made in Spain.

Social scheduling and analytics, made in Spain.

Free planTry
Later: Visual planner for social media posts.

Visual planner for social media posts.

Pricing on requestTry
Apollo: B2B contact database with email outreach.

B2B contact database with email outreach.

Free planTry
HubSpot: CRM with marketing, sales and service hubs.

CRM with marketing, sales and service hubs.

Free planTry
Hunter: Finds and verifies work email addresses.

Finds and verifies work email addresses.

Pricing on requestTry

Side by side

Price, free plan, ease of use and the team size each one suits.
BufferFree plan50% off for nonprofitsSolo, Small team, Growing team
PublerFree planSolo, Small team
MetricoolFree planSolo, Small team, Growing team
LaterPricing on requestSolo, Small team, Growing team
PlanolyPricing on requestSolo, Small team

Why these picks

Independent reviews, facts checked at the source, and our own use.
  • Ranked from independent reviews

    We score how often and how high each tool appears in independent best-of reviews.

    Zapier logoZapier
    Reviews read 2 Oct 2026
  • Facts checked at the source

    Prices, free plans and offers come from each provider's own website, checked every week by our software and reviewed by us.

    Prices last checked 3 Oct 2026
  • Nobody pays for a place

    The order comes from the reviews and the facts. Offers are only the providers' own.

     

Head to head

Pairs people weigh up that include one of these picks.

Questions

What people ask about schedule posts.

Can I schedule posts for free on several networks?

Buffer, Publer, Metricool and Later all have free plans. Buffer's free plan covers a few channels, enough for a small business on two or three networks. Publer and Metricool also start free and suit tight budgets. Planoly is the paid one in this group.

Do I need a scheduler if Meta lets me schedule posts already?

Meta's own tools cover Facebook and Instagram only. A scheduler puts TikTok, LinkedIn and X on the same calendar, so you plan the whole week in one place. Buffer and Metricool also report on how each post did. If you post only on Instagram and Facebook, the free Meta tools may be enough.

Which scheduler shows how my Instagram grid will look?

Later and Planoly both preview your feed before posts go live. Planoly lets you drag posts around a grid and adds a link-in-bio page that works as a small shop. Later lays everything out on a visual calendar and has a free plan. Both suit brands that care how the feed reads as a whole.

Can I reuse old posts without copying them by hand?

Publer can recycle your best posts so they go out again on a schedule. That keeps evergreen content working without rewriting it. It also gives you AI help with captions and a link-in-bio page. Buffer's AI assistant helps draft new posts if you prefer fresh copy.

Which tool works for a small agency with several clients?

Metricool has features for agencies managing several brands, and freelancers and small agencies use it widely. One dashboard reports on social accounts, website and ads together, which helps with monthly client reports. Buffer works for teams up to medium size. Publer suits solo marketers more than agencies.