Pipedrive vs HubSpot: which CRM for a small team
Pipedrive is the better CRM if selling is the job: a visual deal pipeline that a small team learns in an afternoon, from $14 a month. HubSpot wins when marketing, sales and support need one shared record of every customer, and its free CRM lets you start without paying. Expect more setup with HubSpot, and a bigger bill once you add paid hubs.
Which one to pick
You are a founder or a small sales team moving deals through clear stages and want a CRM people will use from day one, linked to Gmail and your calendar.
You want a free CRM now, plus forms, email marketing and support tickets later, all on the same customer record as your team grows.
Side by side
Questions
Should I pay $14 for Pipedrive when HubSpot's CRM is free?
HubSpot's CRM has a free plan, and you pay only when you add hubs for marketing, sales, service, content or operations. Pipedrive charges from the first user, at $14 a month. For a two-person team that only tracks deals, Pipedrive's price is easy to predict. HubSpot's bill depends on which hubs you add later.
Which one is quicker to set up?
Pipedrive. It is laid out as a visual pipeline, and a small team can adopt it in an afternoon. HubSpot asks for more setup, because contacts, deals, forms, emails and tickets all connect to one record. That extra work pays off only if several teams will use it.
Can I move from Pipedrive to HubSpot later?
Yes. Export your contacts, organisations and deals from Pipedrive and import them into HubSpot's CRM. Rebuild your pipeline stages first so each deal lands in the right place. Both connect to Gmail, Google Calendar, Slack and Zapier, so most of your daily tools stay the same.
Which suits a freelancer working alone?
Pipedrive lists solo users among its fits, while HubSpot is aimed at small to large teams. A freelancer who wants a clear list of open deals and next steps gets that from Pipedrive with little setup. If you want a free CRM and do not mind extra features you will not use yet, HubSpot's free plan works too.
Are both available in the UK and Europe?
Yes. Pipedrive and HubSpot serve the UK, Spain, Germany, France and Italy. Both list prices in US dollars in our data, so check the currency shown at checkout in your country. Customer data rules still apply to you, so set up consent for the contacts you import.