Mailchimp: deals and discounts

On a paid plan, Mailchimp bills you an overage for the extra contacts instead of stopping your campaigns. On the Free plan it pauses sending until you remove contacts or upgrade. Archiving contacts you no longer email is the usual way to keep the count down, because they stop counting towards your bill.

Both paid plans come with a 14-day trial. Essentials asks for a card up front, while Standard has a card-free option. Without a card you can send up to 100 emails during the trial, then you add payment details to keep going.

Mailchimp gives 15% off to verified nonprofits and charities. You request it from Mailchimp support with proof of your status, ideally before your first paid month. The discount is not applied backwards to invoices you have already paid.

It suits a list of up to 250 contacts that you email a couple of times a month. You get one audience, one user and basic email building, with Mailchimp branding and no automation flows. Once you want welcome series or abandoned-cart emails, Standard is the plan that adds those flows.

Mailchimp's pricing page lists a lower monthly rate when you commit for 12 months. It also cuts 15% on paid plans once you reach 10,000 contacts. If your list size swings a lot during the year, compare the yearly price at your peak size before committing.