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Digital products

“Sell templates and ebooks”
1 of 2

Selling downloads comes down to two costs: a cut of each sale or a flat monthly fee. Gumroad and Payhip let you start free and pay per sale, which suits testing your first product. Stan Store charges from $29 a month with no cut, and lives in your Instagram or TikTok bio. Lemon Squeezy acts as merchant of record, so it handles sales tax worldwide for software and subscriptions.

Gumroad: Storefront and checkout for digital products.

Storefront and checkout for digital products.

Free planTry
Kajabi: Platform for selling courses and coaching.

Platform for selling courses and coaching.

From $143/moTry
Podia: Sell courses, downloads and webinars.

Sell courses, downloads and webinars.

From $42/moTry
Kit: Email marketing for creators, formerly ConvertKit.

Email marketing for creators, formerly ConvertKit.

Free planTry

Side by side

Price, free plan, ease of use and the team size each one suits.
Stan StoreFrom $29/moSolo
GumroadFree planSolo
Lemon SqueezyPricing on requestSolo, Small team
PayhipFree planSolo

Why these picks

Independent reviews, facts checked at the source, and our own use.
  • Ranked from independent reviews

    We score how often and how high each tool appears in independent best-of reviews.

     
  • Facts checked at the source

    Prices, free plans and offers come from each provider's own website, checked every week by our software and reviewed by us.

    Prices last checked 3 Oct 2026
  • Nobody pays for a place

    The order comes from the reviews and the facts. Offers are only the providers' own.

     

Rules that apply

The rules, the dates, and which of these tools support them.

Questions

What people ask about digital products.

Can I start selling an ebook without paying a monthly fee?

Gumroad has no monthly price and takes a fee on each sale instead. Payhip also lets you start on a free plan. Both give you a product page and checkout without building a website. Once sales grow, a flat fee like Stan Store's can work out cheaper.

Who handles EU VAT when I sell downloads to buyers in Europe?

Once your sales to consumers in other EU countries pass €10,000 a year, digital goods carry VAT at the buyer's country rate. Payhip handles EU VAT on your sales. Lemon Squeezy goes further as merchant of record: it is the legal seller and handles sales tax worldwide. That spares you registering for tax in each country.

Is a link-in-bio store enough if my audience is on TikTok?

Stan Store turns your bio link into a mobile-first shop. From one page you sell downloads, courses, coaching calls and memberships, with email capture built in. At $29 a month to start, it takes no cut of your sales. That suits creators whose buyers arrive from Instagram or TikTok.

Can I sell software licences as well as templates?

Lemon Squeezy has licence keys and an affiliate programme built in. It sells software, digital products and subscriptions from one checkout. Indie makers and small SaaS teams use it for that reason. Gumroad and Payhip lean towards ebooks, courses and memberships.

Should I move from Gumroad once sales pick up?

Gumroad's per-sale fee costs nothing while sales are small and more as they grow. Stan Store's flat fee from $29 a month can beat it at higher volume. Payhip adds EU VAT handling, useful when many buyers are in Europe. Compare a month of real sales on each before moving.