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Marketing copy

“Write marketing copy with AI”
1 of 2

AI copy tools split into two camps. General assistants such as ChatGPT and Claude draft anything from a landing page to a newsletter, and they work best when you feed them your brand voice and real customer words. Anyword scores each headline or ad before you spend on it, which suits teams paying for traffic. Hypotenuse AI writes product descriptions for a whole catalogue in one batch, the sensible pick for shops with hundreds of pages.

ChatGPT: OpenAI's general-purpose AI assistant.
ChatGPT

OpenAI's general-purpose AI assistant.

Pricing on requestTry
Apollo: B2B contact database with email outreach.
Apollo50%

B2B contact database with email outreach.

Free planTry
HubSpot: CRM with marketing, sales and service hubs.
HubSpot90%

CRM with marketing, sales and service hubs.

Free planTry
Hunter: Finds and verifies work email addresses.
Hunter

Finds and verifies work email addresses.

Pricing on requestTry

Side by side

Price, free plan, ease of use and the team size each one suits.
ChatGPTPricing on requestSolo, Small team, Growing team
ClaudeFree planSolo, Small team, Growing team, Large team
AnywordPricing on requestSolo, Small team, Growing team
Hypotenuse AIPricing on requestSolo, Small team, Growing team

Why these picks

Independent reviews, facts checked at the source, and our own use.
  • Ranked from independent reviews

    We score how often and how high each tool appears in independent best-of reviews.

    Zapier logoZapier
    Reviews read 2 Oct 2026
  • Facts checked at the source

    Prices, free plans and offers come from each provider's own website, checked every week by our software and reviewed by us.

    Prices last checked 2 Oct 2026
  • Nobody pays for a place

    The order comes from the reviews and the facts. Offers are only the providers' own.

     

Head to head

Pairs people weigh up that include one of these picks.
ChatGPTvsClaudeChatGPTvsGoogle GeminiChatGPTvsJuliusChatGPTvsMicrosoft CopilotChatGPTvsMistral VibeChatGPTvsPerplexityClaudevsGoogle GeminiClaudevsPerplexity

Questions

What people ask about marketing copy.

Should I use a general AI assistant or a dedicated copywriting tool?

Start with a general assistant if your copy needs vary week to week. ChatGPT and Claude handle emails, ads and landing pages, and Claude has a free plan to test on. Move to a specialist when one task dominates: Anyword for ads you judge by conversions, Hypotenuse AI for product pages in bulk. Many small teams keep one assistant and add a specialist later.

Can I write ad copy with AI on a free plan?

Claude has a free plan that covers drafting headlines, ad variations and email subject lines. Anyword and Hypotenuse AI are paid tools, and neither lists a free plan here. For a few campaigns a month, a free assistant plus your own editing is usually enough. Pay for a specialist once the time saved or the conversion gain covers the subscription.

My shop has 800 products. Can AI write all the descriptions?

Hypotenuse AI is built for that job: it writes product descriptions and SEO copy for a whole catalogue in one batch, using your product data. It can also generate product images from the same data. You still review the output before publishing, since wrong specs on a product page cost returns. A general assistant can do the same one product at a time, which becomes slow past a few dozen items.

Will AI-written copy sound like every other brand?

It will if you give it a one-line prompt. Paste in examples of your past copy, the words customers use in reviews and the claims you can prove, and ask for several versions. Anyword adds a check by predicting which version will perform best with your audience. Edit the final draft yourself so the facts and tone are yours.

Do EU advertising rules apply to AI-written claims?

Yes, the copy is yours once you publish it, whoever drafted it. EU consumer law bans misleading claims, so prices, discounts and green or health claims need proof. AI tools can invent figures or features that sound right, so check every number against your own data. Keep a short list of approved claims and paste it into the prompt.