Images

Most paid plans allow commercial use, but read each tool's terms for the plan you are on. Adobe trains Firefly on licensed content, which matters when you sell the result or use it for a client. Avoid prompts that copy a living artist, a brand or a real person's likeness. Under the EU AI Act you also need to disclose realistic AI images that could pass as real photos.

Ideogram is known for clear, legible text in the picture, so posters, social graphics and thumbnails come out readable. Its style presets set the look, and an editor lets you fix a result. For a logo you will trademark, treat the AI output as a sketch and finish it as a vector. Adobe Firefly also makes vector graphics inside Illustrator.

Ideogram, Adobe Firefly and Krea each have a free tier or plan for trying them out. Krea also gathers several leading image models in one account, so you can compare results without switching apps. Midjourney has no free plan. Start free, then pay for the one whose style you keep choosing.

ChatGPT generates images alongside writing and research, which covers quick illustrations and simple social visuals. Midjourney focuses on images alone and has a more artistic, distinctive style. Designers use it for concept art and moodboards where look matters most. If your visuals are occasional, one subscription is usually enough.

Yes, and for product shots it is often the safer route. Adobe Firefly's Generative Fill in Photoshop adds or replaces parts of an existing image. Canva's AI edits photos and resizes one design for each channel. Krea upscales and enhances images, useful for lifting a low-resolution phone shot.