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- Online courses
- Paid newsletters
- Paid communities
- Digital products
- Sell products online
- Sell live
- Sell on marketplaces
- Cross-list your stock
- Ship orders
- Card payments in person
- Take payments
- Proposals
- Get paid faster
- Lead generation
- CRM
- Cold email
- Booking
- Restaurant bookings
- Email marketing
- Follow-ups
- AI sales agents
- Schedule posts
- Social media
- Marketing copy
- Edit video
- Shorts & clips
- Record podcasts
- Publish podcasts
- Writing
- Images
- Photo editing
- AI video
- AI video clips
- Voice & music
- Presentations
- AI video editing
- 3D scenes
- Accounting
- Client onboarding
- Customer support
- Hiring
- Learning & teaching
- Track time and bill hours
- Staff rotas and time clock
- Host your website
- Automations
- Automatic follow-ups
- Inbox & calendar agent
- Meeting notes
- AI assistants
- Email writing
- Let AI do tasks
- Build an app
- Code with AI
- AI support agent
- Connect Claude to my tools
- AI coding assistants
- Design apps & sites
- Voice & chat agents
- Design to code
- Ship and deploy
- Error triage
- Ask your database
- Enrich data
- Summarise docs
- Research
- Analyse data
- Web scraping
- Chat
- Personal assistants
- Video
- Agents & automation
Sell products online
“Sell my handmade products online”
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Your own shop means choosing between convenience and control. Shopify hosts everything, from checkout to shipping, and adds thousands of apps, so it suits makers who plan to grow into new channels. Squarespace wins on looks, with designer templates and a store from $19 a month. WooCommerce is free and open source, but you run your own WordPress hosting, which pays off if you already have a site.
Side by side
Price, free plan, ease of use and the team size each one suits.
ToolPriceEase of useTeam size
Why these picks
Independent reviews, facts checked at the source, and our own use.
- Ranked from independent reviewsReviews read 2 Oct 2026
We score how often and how high each tool appears in independent best-of reviews.
Zapier and TechRadar - Facts checked at the sourcePrices last checked 7 Oct 2026
Prices, free plans and offers come from each provider's own website, checked every week by our software and reviewed by us.
- Nobody pays for a place
The order comes from the reviews and the facts. Offers are only the providers' own.
Head to head
Pairs people weigh up that include one of these picks.
Rules that apply
The rules, the dates, and which of these tools support them.
EU VAT on digital sales: the €10,000 rule and OSSSelling e-books, courses or downloads to buyers in other EU countries? See when you charge their VAT rate, how the OSS return works and who can file it.UK VAT threshold: when to register at £90,000Close to £90,000 in UK sales? See how the rolling 12-month test works, when to register, when you can cancel and how the flat rate scheme works.
Connect them to AI
MCP setups that use these tools, step by step.
Questions
What people ask about sell products online.
Should I sell on my own site or on a marketplace?
A marketplace brings buyers, but you pay its fees and follow its rules. Your own shop keeps the customer relationship and lets you build a brand and a mailing list. Many makers start on a marketplace and add their own store once they have repeat buyers. Shopify, Squarespace and WooCommerce all let you run a store under your own domain.
What does it cost to open an online shop?
WooCommerce itself is free, though you pay for WordPress hosting, a domain and any paid extensions. Squarespace starts at $19 a month with hosting, domain, payments and email campaigns in one subscription. Shopify is a monthly subscription with hosting included and paid apps on top. Card processing fees apply on every platform.
I already have a WordPress site. Should I switch to Shopify?
Probably not at first. WooCommerce adds products, cart, checkout and payments to the WordPress site you already own, and you keep your hosting and data. Thousands of extensions cover shipping and subscriptions as you grow. Shopify makes more sense when you want to stop managing hosting or need in-person and social selling from one admin.
Can I also sell at markets and fairs with the same system?
Shopify runs in-person sales from the same admin as your online store, so stock and orders stay in one place. It also connects selling on social channels. Squarespace and WooCommerce focus on the website, so you would need extra tools for a craft fair. If you sell offline often, that tips the choice towards Shopify.
Which platform looks best with the least design work?
Squarespace is known for polished templates for portfolios, small businesses and shops, and you can launch without a developer. Shopify has themes that look professional but invites more tinkering through apps. WooCommerce depends on your WordPress theme, so the result varies most. For photography-led products like ceramics or jewellery, Squarespace's templates show your work well.