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Booking

“Get more bookings”
1 of 2

A booking page works when clients can pick a slot, get a reminder and turn up. Calendly is the link most clients already know, and Cal.com does the same job with open-source code you can host yourself. If you charge per session, Acuity Scheduling takes payment or a deposit at booking time. Salons and tutors moving off phone bookings can start on Setmore's free plan.

SavvyCal: Scheduling links that respect both calendars.

Scheduling links that respect both calendars.

Pricing on requestTry
Apollo: B2B contact database with email outreach.

B2B contact database with email outreach.

Free planTry
HubSpot: CRM with marketing, sales and service hubs.

CRM with marketing, sales and service hubs.

Free planTry

Side by side

Price, free plan, ease of use and the team size each one suits.
CalendlyFree plan14-day free trialSolo, Small team, Growing team, Large team
Cal.comFree plan25% off Teams and Organizations, billed yearlySolo, Small team, Growing team, Large team
Acuity SchedulingPricing on requestSolo, Small team, Growing team
HighLevelFrom $97/mo14-day free trialSmall team, Growing team
SavvyCalPricing on requestSolo, Small team, Growing team
SetmoreFree planSolo, Small team

Why these picks

Independent reviews, facts checked at the source, and our own use.
  • Ranked from independent reviews

    We score how often and how high each tool appears in independent best-of reviews.

    Fit Small Business logoZapier logoFit Small Business and Zapier
    Reviews read 2 Oct 2026
  • Facts checked at the source

    Prices, free plans and offers come from each provider's own website, checked every week by our software and reviewed by us.

    Prices last checked 3 Oct 2026
  • Nobody pays for a place

    The order comes from the reviews and the facts. Offers are only the providers' own.

     

Head to head

Pairs people weigh up that include one of these picks.

Questions

What people ask about booking.

Should a consultant and a salon use the same booking tool?

Usually not, because the jobs differ. A consultant books calls into one calendar, and Calendly or SavvyCal handle that with little setup. A salon needs staff calendars, reminders and payments, which Setmore covers on its free plan. Acuity Scheduling sits between the two, with intake forms and deposits for paid one-to-one sessions.

Can I take bookings without paying a monthly fee?

Yes, three of the picks have free plans: Calendly, Cal.com and Setmore. One person can run Calendly free. Cal.com's free plan is generous, and you can also host the code on your own server. Setmore's free plan covers small teams, which suits shops that used to book by phone.

I already share my calendar by email. Do I need a booking page?

A booking page removes the back-and-forth about which time works. The client sees only your free slots, picks one and gets a confirmation and a reminder. Reminders are the main defence against no-shows, and every pick here sends them. If you book fewer than a handful of meetings a month, a shared calendar may still be enough.

Can clients pay a deposit when they book?

Acuity Scheduling lets clients pay in full or leave a deposit while they book, and fill in your intake form at the same time. Calendly, Cal.com and Setmore also take payments at booking. A deposit is the most direct way to cut no-shows for paid sessions. Check which payment provider each tool connects to in your country before you commit.

Where is booking data stored, and does that matter under GDPR?

Your booking page collects names, emails and sometimes health or intake details, so GDPR applies to it. Cal.com is open source, which means you can host it on your own servers and keep that data where you choose. Hosted tools such as Calendly keep the data on their own infrastructure. If you take sensitive intake answers, as a therapist might, read each provider's data processing terms first.