Social media

Taplio is built for that case: it drafts LinkedIn posts with AI, schedules them and suggests people to engage with between posts. It costs $39 a month and suits founders who find clients on LinkedIn. Typefully also schedules to LinkedIn and has a free plan, so try it first if you mostly need a clean editor. Metricool covers LinkedIn too, alongside every other network you might add later.

Metricool has a free plan that plans and schedules posts on Instagram, TikTok, Facebook, LinkedIn and more. It also reports on your social accounts, website and ads in the same dashboard. Typefully's free plan covers X, LinkedIn, Threads, Bluesky and Mastodon instead, so it fits text-first creators. Pick the free plan that matches the networks you post on.

Most of your followers miss any single post, so a good one can work again weeks later. Hypefury picks your best-performing posts and shares them again automatically, from $6 a month. It schedules to X, LinkedIn and other networks. It suits creators who post often and have a back catalogue worth reusing.

Metricool has features for agencies that run several brands, and freelancers and small agencies use it widely. You plan posts per client and see their social, website and ad results together, which makes monthly reports quicker. Typefully lets teammates review shared drafts before they go out, useful when a client signs off on copy. Taplio and Hypefury are aimed at one person's own account.

Metricool is made in Spain, which helps if you prefer a European vendor or want an interface built with Spanish users in mind. Typefully, Taplio and Hypefury all charge in US dollars. For day-to-day scheduling the choice comes down to which networks each tool supports and whether you need reports. Check each vendor's data processing terms if your clients ask about GDPR.